Welcome to Catalyst Agency
We are a strategic, insights-driven, healthcare communications agency. - Insights Driven - Healthcare Specialists - Industry compliant - Truly collaborative - On a mission to connect. Catalyst Agency. Making complicated things simple.
Medical Education
Healthcare communications is our specialty. We have successfully implemented long-running, pain education programs and campaigns for highly regulated products.
PainBalance® - Clinical Education
As the agency of record, we achieved a #1 ranking by Google for PainBalance® - a leading clinical resource for pain management - exceeding its traffic goal by eight-fold.
PainBalance® - Pathophysiology of Pain Animation Series - Nociceptive Pain
Our series of twelve high definition, 3D animations on the pathophysiology of pain achieved their target reach within four months of launch.
PainBalance® - Pathophysiology of Pain Animation Series - Musculoskeletal Pain
Our series of twelve high definition, 3D animations on the pathophysiology of pain achieved their target reach within four months of launch.
PainBalance® - Pathophysiology of Pain Animation Series - Sensitization
Our series of twelve high definition, 3D animations on the pathophysiology of pain achieved their target reach within four months of launch.
PainBalance® - Misuse, Abuse and Diversion
As the agency of record we helped PainBalance® become a leading clinical resource for pain management, and a centerpiece of King Pharmaceutical’s strategy as a responsible pain management company. We achieved 114 regulatory approvals in a highly regulated environment.
Cara Therapeutics - KORApain
Print and web non-CME medical education campaign developed to build awareness for a unique kappa opioid receptor agonist for pain management.www.korapain.com
Pernod Ricard - The Alcohol Talk
Social media campaign for Pernod Ricard to help educate parents and teens about how to reduce underage drinking. www.thealcoholtalk.com
Marketing
Our permission-marketing strategies are designed to target, attract, and engage often difficult-to-reach health care professionals. We develop innovative creative solutions to engage hearts and minds, and drive behavior change.
Actavis - Corporate Campaign
A campaign developed as the U.S. agency of record to promote Actavis Pharmaceuticals, a manufacturer of high quality, affordable generic pharmaceutical products.
Actavis - Product Advertising
Our trade campaign showcases Actavis’ ability to produce complex specialty products and its strong pipeline of new products.
Actavis - Injectables Business Unit Launch
Print campaign developed to build awareness of the launch of Actavis’ Injectables business unit.
KADIAN - Patient and Caregiver Site
Our digital marketing efforts for the KADIAN website were rewarded with 40% traffic growth each year over the four-year campaign.
KADIAN - Online Coupon
Our online coupon helped KADIAN generate a 10% increase in number of prescriptions written, and an additional $15 million in revenue in the first six months after program launch.
KADIAN - Healthcare Professional Site
KADIAN’s healthcare professional site was designed to help clinicians better understand the benefits and risks of the product’s unique, extended release technology – with information, pain management tools and educational resources supporting the product’s formulation.
JDS Therapeutics
Redesign of brand identity and corporate website for JDS Therapeutics, a developer of natural, bioactive substances. www.jdstherapeutics.com
Technology
Our technological expertise allows us to develop and implement innovative solutions to expand reach, provide detailed analytics, ensure timely delivery and increase efficiency.
Healthways - Branding
We helped Healthways assimilate its portfolio of service offerings and reposition it as a wellness-focused company.
Healthways - Web Platform
We developed a dynamic site designed to engage each of Healthways’ six primary, and four secondary, audiences with timely, relevant content.
Alpharma - Branding
We managed Alpharma’s global Web assets to drive six years of growth, which helped them reposition from a top-ten generic to a specialty pharmaceutical company, ultimately leading to their acquisition.
Alpharma - Web Platform
Our solution provided Alpharma with a branded Web platform of 40 global, Web intranet sites, managed by 80 global administrators in seven languages.